I came across this article today and just had to share it as the lessons taught can be applied in so many ways to your box. So many affiliates think if they create an incredible logo and website that their work is done. Branding encompasses every aspect of your business. Think about your brand as your entire box experience. Every time a member touches an aspect of your box, you are building your brand, either good or bad.
An excerpt from the article:
Spence, GSD&M co-founder and CEO of Austin, Texas-based Idea City, puts it this way: “Every business needs to be in the business of improving customers’ lives.” In this, a brand is what he dubs a “sacred promise.” Walmart promises to save shoppers money. Southwest Airlines promises the freedom to fly.